Digital Newsletters + Microsites
Part of my responsibilities during my time at Hamilton Lane was to revamp the company newsletters. I was aiming for a digital alternative to their existing PDFs and came up with interactive microsites that could easily be recreated for each edition. The newsletters were distributed via email to a select group of people.
In addition I gathered basic email analytics and arranged them in an easy-to-understand report email that is distributed to the marketing team.
You can interact with one of the newsletter* emails here.
You can interact with one of the microsites* here.
*The details in the newsletter and microsite have been changed to Hamilton Lane’s information confidential.